Print is still alive thanks to the desire for surface feel
“Print is dead!” – such was the cry of the online marketers as they marched towards the digital world, celebrating the triumph over printed material of social media, blogs, hashtags and all the rest. But, just as quickly as the rumours of this death ran wild, so the marketing experts are now once again quiet. Printed paper lives on. More than ever, perhaps? In any case it is alive, with a greater sense of quality.