Why we don’t see digitalisation as a looming spectre
Planning print runs has become very difficult – this notion recurs in all our discussions with publishers in recent months. The book publishing industry is in upheaval, the behaviour of readers and buyers is changing, while bookstores are very careful in their purchasing. Even top-quality press work can no longer guarantee a good level of book sales. How should a print run be planned?
Since 2005, the Print & Media Awards have been held every autumn, when outstanding printed products and the skills, organisation and print and media people behind the scenes are presented with awards in categories including the Drupa Award for Crossmedia Service Provider of the Year, Koenig & Bauer Award for Most Environmentally-Aware Company of the Year and the Paradowski Award for Packaging Printer of the Year.
Print is still alive thanks to the desire for surface feel
“Print is dead!” – such was the cry of the online marketers as they marched towards the digital world, celebrating the triumph over printed material of social media, blogs, hashtags and all the rest. But, just as quickly as the rumours of this death ran wild, so the marketing experts are now once again quiet. Printed paper lives on. More than ever, perhaps? In any case it is alive, with a greater sense of quality.
The value of intellectual work
or Just how creative are machines?
In two decades, some 60% of our current jobs will be done by machines. Artificial intelligence can today evaluate information faster and, in the near future, will in many cases probably be able to make better decisions than humans. We hear such statements daily in the specialist press and on TV; they can be found everywhere on the internet. Whole books are dedicated to the question of the extent to which human work can be replaced digitally. Machines will in future be not only better at carrying loads, welding automobile chassis, sorting fruit or soldering circuitry – according to numerous experts, machines will also be able to compose music, write novels, drive cars and take on the full range of secretarial work.
To stand out from the crowd, underlining one’s personal individuality, seems to be gaining in significance in our today’s society. This is likely the reason why personalised products are at present a major trend: People are no longer content with off-the-peg products, but know how to satisfy their own personal preferences, irrespective of whether this expression of personality costs a few euros more or the time and effort needed to find and acquire a product considerably outweigh its value, as the value of a commodity is not just a matter of the material.
Luke Roberts has produced the world’s first smart designer lamp, the Smart Lamp. Lukas and Robert – two equally smart guys – are behind this successful startup, which aims to give the right lighting effect in the home at all times – with just one lamp.
Oscar della Stampa – the “printing Oscars” 2017: LONGO won the award for printer and media company of the year.
Longo is one of the best printers and media company representing Print made in Italy worldwide.
How to resist the logic of the market by combining digitalisation with passion
The “Lightcatcher” on the difference between a photograph and a work of art
The stones that were formed into walls in the year 1268 separate the sunny outdoors from a studio that is as nobly furnished as one would expect inside a castle, with Persian carpets, antique chests and ancient souvenirs. An archaic backdrop for an archaic art form: the ambrotype.