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Mastering digitalization in the printing industry - that's how it works!

Published on Feb 05, 2019 by Editorial staff Longo

Why we don’t see digitalisation as a looming spectre

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Mass Customization: unique products for the masses

Published on Feb 08, 2018 by Armiento Silvia

To stand out from the crowd, underlining one’s personal individuality, seems to be gaining in significance in our today’s society. This is likely the reason why personalised products are at present a major trend: People are no longer content with off-the-peg products, but know how to satisfy their own personal preferences, irrespective of whether this expression of personality costs a few euros more or the time and effort needed to find and acquire a product considerably outweigh its value, as the value of a commodity is not just a matter of the material.

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