Blog

Apple Paper - our experiences at Print & Packaging

Published on Jul 01, 2019 by Editorial staff Longo

Apple paper: How to make complex corporate values easily visible.

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What does a Technical Manager Print & Service do at LONGO?

Published on May 23, 2019 by Editorial staff Longo

From a printing shop to a full-service printing agency

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LONGO 1000 - When previous experience is no longer enough: planning print runs in times of change

Published on Dec 04, 2018 by Editorial staff Longo

Planning print runs has become very difficult – this notion recurs in all our discussions with publishers in recent months. The book publishing industry is in upheaval, the behaviour of readers and buyers is changing, while bookstores are very careful in their purchasing. Even top-quality press work can no longer guarantee a good level of book sales. How should a print run be planned?

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Most innovative online printing company of the year: LONGO wins the IOP Award

Published on Nov 12, 2018 by Editorial staff Longo

Since 2005, the Print & Media Awards have been held every autumn, when outstanding printed products and the skills, organisation and print and media people behind the scenes are presented with awards in categories including the Drupa Award for Crossmedia Service Provider of the Year, Koenig & Bauer Award for Most Environmentally-Aware Company of the Year and the Paradowski Award for Packaging Printer of the Year.

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Innovation in the print sector – and the role of haptics

Published on Mar 20, 2018 by Editorial staff Longo

Print is still alive thanks to the desire for surface feel

 “Print is dead!” – such was the cry of the online marketers as they marched towards the digital world, celebrating the triumph over printed material of social media, blogs, hashtags and all the rest. But, just as quickly as the rumours of this death ran wild, so the marketing experts are now once again quiet. Printed paper lives on. More than ever, perhaps? In any case it is alive, with a greater sense of quality.

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