Blog

Spectra7 – brighter colours

Published on Aug 31, 2017 by Editorial staff Longo

 

When 4+3 is so much more than 7!

The demands in the print sector are becoming ever more complex, the designs evermore elaborate, and the colour palette ever richer. The possibilities of CYMK, the classic four-colour process, are not always up to the task. That is why here at LONGO we wanted to develop a technology which can meet the most modern of requirements, which offers unlimited creative potential and vivid colours.

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Print products with fragrances – how does it work?

Published on Jun 13, 2017 by Editorial staff Longo

The challenge – Turning information and products into a sensory experience

The more sensory channels we use, the easier it is for us to notice something. This is just as true for information as it is for products or brands.

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API-based label production for mymuesli

Published on May 17, 2017 by Mr. Florian Meier

After mymuesli and LONGO’s successful realization, in autumn 2015, of a project in the area of mass customization, their next joint project was concluded in autumn 2016: a software solution developed by LONGO to support mymuesli in the production of labels for “custom mixes”, i.e. customer-created muesli mixes.

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Packaging / “Because first impressions last!”

Published on Feb 07, 2017 by Editorial staff Longo

Packaging: Nicola Pizzini on daily challenges, innovation & motivation

Packaging is far more than just a way to protect a product and aid in its transport. Packaging is quite literally the first point of contact that people have with a product. First impressions last, as they say, and this also frequently applies to purchasing decisions. Packaging means emotion and image, underlining the product’s differentiation. Packaging sends a message. 

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