Printspiration 2019: Wonderful new world of work
The company magazine – Appreciation that is appreciated
Why Print is so much more than just printing
Innovations at LONGO: UV-Offset printing and SPECTRA7
Planning print runs has become very difficult – this notion recurs in all our discussions with publishers in recent months. The book publishing industry is in upheaval, the behaviour of readers and buyers is changing, while bookstores are very careful in their purchasing. Even top-quality press work can no longer guarantee a good level of book sales. How should a print run be planned?
Since 2005, the Print & Media Awards have been held every autumn, when outstanding printed products and the skills, organisation and print and media people behind the scenes are presented with awards in categories including the Drupa Award for Crossmedia Service Provider of the Year, Koenig & Bauer Award for Most Environmentally-Aware Company of the Year and the Paradowski Award for Packaging Printer of the Year.
Print is still alive thanks to the desire for surface feel
“Print is dead!” – such was the cry of the online marketers as they marched towards the digital world, celebrating the triumph over printed material of social media, blogs, hashtags and all the rest. But, just as quickly as the rumours of this death ran wild, so the marketing experts are now once again quiet. Printed paper lives on. More than ever, perhaps? In any case it is alive, with a greater sense of quality.
How to resist the logic of the market by combining digitalisation with passion
Invented by people, made by machines – the increasing use of technology applies to ever more industries. With the trend to still further digitisation, automation and artificial intelligence, the fear is that there will soon be no more work for people, whether in manufacturing, logistics, services or other functional areas of the economy.
An art book based on an exhibition catalogue at the Doris Ghetta Gallery, Ortisei, Italy.
5 problems that every large company will be familiar with – 1 solution!
A company's corporate design is much more than a hotchpotch of typographical specifications, the application of the logo, the use of key images etc. It is an expression of company culture and provides the basis for every form of successful corporate communication. Factors influencing the amount of trust that customers place in a company include the continuity of that company's use of corporate design! For small and medium-sized enterprises (SMEs), centrally managing all communication media may still be relatively simple. However, when it comes to larger companies with several subsidiaries, monitoring the correct use of corporate design as well as communication and advertising media order numbers can prove to be complex at times.
Here, we outline 5 problems that every marketing manager of a large company is likely to be familiar with. Without failing to provide the solution straight away!