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Our customer magazine Printspiration - 2019 issue

Published on Sep 23, 2019 by Editorial staff Longo

Printspiration 2019: Wonderful new world of work

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An online magazine simply can’t replace it: The company magazine

Published on Aug 07, 2019 by Editorial staff Longo

The company magazine – Appreciation that is appreciated

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That's why print is so much more than printing: Innovations at LONGO

Published on Jul 16, 2019 by Editorial staff Longo

Why Print is so much more than just printing
Innovations at LONGO: UV-Offset printing and SPECTRA7

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LONGO 1000 - When previous experience is no longer enough: planning print runs in times of change

Published on Dec 04, 2018 by Editorial staff Longo

Planning print runs has become very difficult – this notion recurs in all our discussions with publishers in recent months. The book publishing industry is in upheaval, the behaviour of readers and buyers is changing, while bookstores are very careful in their purchasing. Even top-quality press work can no longer guarantee a good level of book sales. How should a print run be planned?

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Most innovative online printing company of the year: LONGO wins the IOP Award

Published on Nov 12, 2018 by Editorial staff Longo

Since 2005, the Print & Media Awards have been held every autumn, when outstanding printed products and the skills, organisation and print and media people behind the scenes are presented with awards in categories including the Drupa Award for Crossmedia Service Provider of the Year, Koenig & Bauer Award for Most Environmentally-Aware Company of the Year and the Paradowski Award for Packaging Printer of the Year.

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Innovation in the print sector – and the role of haptics

Published on Mar 20, 2018 by Editorial staff Longo

Print is still alive thanks to the desire for surface feel

 “Print is dead!” – such was the cry of the online marketers as they marched towards the digital world, celebrating the triumph over printed material of social media, blogs, hashtags and all the rest. But, just as quickly as the rumours of this death ran wild, so the marketing experts are now once again quiet. Printed paper lives on. More than ever, perhaps? In any case it is alive, with a greater sense of quality.

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Panini Stickers – a timeless classic for collectors and the print sector!

Published on Nov 09, 2017 by Armiento Silvia

How to resist the logic of the market by combining digitalisation with passion

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Printspiration 2017: The future is human

Published on Jul 06, 2017 by Editorial staff Longo

Invented by people, made by machines – the increasing use of technology applies to ever more industries. With the trend to still further digitisation, automation and artificial intelligence, the fear is that there will soon be no more work for people, whether in manufacturing, logistics, services or other functional areas of the economy.

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Artists and printers together for a sensational art book

Published on May 09, 2017 by Editorial staff Longo

An art book based on an exhibition catalogue at the Doris Ghetta Gallery, Ortisei, Italy.

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Corporate design & printed material – more accurately, flexibly, quickly, better!

Published on Feb 24, 2017 by Armiento Silvia

5 problems that every large company will be familiar with – 1 solution!

A company's corporate design is much more than a hotchpotch of typographical specifications, the application of the logo, the use of key images etc. It is an expression of company culture and provides the basis for every form of successful corporate communication. Factors influencing the amount of trust that customers place in a company include the continuity of that company's use of corporate design! For small and medium-sized enterprises (SMEs), centrally managing all communication media may still be relatively simple. However, when it comes to larger companies with several subsidiaries, monitoring the correct use of corporate design as well as communication and advertising media order numbers can prove to be complex at times.

Here, we outline 5 problems that every marketing manager of a large company is likely to be familiar with. Without failing to provide the solution straight away!

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