Apple paper: How to make complex corporate values easily visible.
Since 2005, the Print & Media Awards have been held every autumn, when outstanding printed products and the skills, organisation and print and media people behind the scenes are presented with awards in categories including the Drupa Award for Crossmedia Service Provider of the Year, Koenig & Bauer Award for Most Environmentally-Aware Company of the Year and the Paradowski Award for Packaging Printer of the Year.
5 problems that every large company will be familiar with – 1 solution!
A company's corporate design is much more than a hotchpotch of typographical specifications, the application of the logo, the use of key images etc. It is an expression of company culture and provides the basis for every form of successful corporate communication. Factors influencing the amount of trust that customers place in a company include the continuity of that company's use of corporate design! For small and medium-sized enterprises (SMEs), centrally managing all communication media may still be relatively simple. However, when it comes to larger companies with several subsidiaries, monitoring the correct use of corporate design as well as communication and advertising media order numbers can prove to be complex at times.
Here, we outline 5 problems that every marketing manager of a large company is likely to be familiar with. Without failing to provide the solution straight away!