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Packaging / “Because first impressions last!”

Published on Feb 07, 2017 by Editorial staff Longo

Packaging: Nicola Pizzini on daily challenges, innovation & motivation

Packaging is far more than just a way to protect a product and aid in its transport. Packaging is quite literally the first point of contact that people have with a product. First impressions last, as they say, and this also frequently applies to purchasing decisions. Packaging means emotion and image, underlining the product’s differentiation. Packaging sends a message. 

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